Download PDF , by Nicolaj Højer Nielsen
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, by Nicolaj Højer Nielsen
Download PDF , by Nicolaj Højer Nielsen
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Product details
File Size: 38091 KB
Print Length: 369 pages
Publisher: NHN Ventures Aps; 1 edition (June 9, 2017)
Publication Date: June 9, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B072MRR8LV
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Amazon Best Sellers Rank:
#383,449 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I coach startups in the EU to transform their idea into a successful business. During that process the finance part is a critical phase and a phase where future entrepreneurs are not familiar with. I had the opportunity to read the draft version and It amazed me from page one. This book gives a lot of insights and does so in an understandable, easy to read way. Theory and real life examples are naturally balanced.
It’s a fantastic book who give me a solid knowledge how an investor thinks.I recommend the book, it has a systematic flow in information.
Being a serial entrepreneur and business angel, Nicolaj provides lots of insights of how to get funding from a investor starting from co founders and family members for funding missions to eventually progressing to start up accelerators, business angels, venture capitals and public funding and banks and crowd funding..The book starts with good case studies - questioning the need for external funding in first place. I liked the Case study: Casper Blom – how to start a business at 12 years old with no funding.Chapter 2 focuses on how to develop your startup's risk/reward profile including influencing factors like market, business model, you, and the team and progress and traction. This chapter also has a good case study - Case study: Mofibo – why the CEO was the onlyreason the venture capital (VC) fund invested.Chapter 3 focuses on Who invests in what and when - Elaborates the investor market by segmenting the investors like VCs, Angels etc.. more inclined to invest in high risk and high reward segment while conservatives like banks etc.. more inclined towards the low risk and low reward quadrant. One more key point I liked was profiling of investment communities into WHEN they invest in life cycle in addition to where they invest.Nicoloaj has taught me something new here. Having different investors involved as appropriately in life cycle with a good case study - Case study: Funding for The CloakRoom – different investors for different stagesChapter 4 is an important one - Why can’t you find an investor? - Elaborates on why investors don't invest on ideas alone. Builds on 3 factors (Market, team, technology) that makes investors to invest.After this chapter this book focuses on different evolutionary investor profiles like co founders as investors to friends and family members to VCs to banks and crowd sourcing.What I liked about the book - Associated concise real world examples that will stick with you for a long time along with each chapter ending with a few summary key takeaway elements.I would recommend this book strongly because it delivers what the tile says - The Startup Funding Book..
Nicolaj wrote a very pragmatic and provided and comprehensive portrayal of prospective ways of fund raising.This book is a very practical guide for any aspiring startup bug . It tried to encapsulate all defined phases of gig..to approach investors in which stage and how meaningful to present target investor in a very practical way.I liked the examples shared and some are applicable to my journey also. The author clearly able to present the internal thoughts of VCs and angel investors.The author describes very detailed from both the entrepreneurs’ perspective and various kinds of investors' side to better connecting the perceptive gap confronting start-up funding issues.In today's very fast moving world of innovative ideas, it is very much critical to match founder and possible investor. Often some people receive funds very early which may or may not be positive.I liked chapter 4 on “why can’t you find an investor? And Chapter 10 “Public funding†my situation was extremely well described here and author very clearly able to pinpoint issues.Also, issues with family funding and friend’s money are well articulated.However, for next edition, my wish list would be to consider Startup funding issues in Asian geography also.Let me say that anyone interested in the startup culture must immediately grab a copy of this book. Author has dissected the entire process of startup funding.Traditionally funding of startup has been shrouded in mystery and urban legends. Nicolaj clarifies the mystery in a masterful narrative.This is an admirable effort. Well done, Nicolaj
This book is a very useful guide in understanding when, where and how to look for external funders for a business project. It is really well-grounded, based on real-life examples and provides very useful material to work on own projects.I like its structured approach and review of different scenarios, explaining what works and what does not from the funder side. One of the most useful parts, in my view is about raising money from friends and family and related consequences. I have seen how mistakes, described in the book, create problems in real life, when people, who invest, do not really understand what they are doing (and neither did those, who asked and received the money).In particular I liked the Chapter 13 about the business plans and other material to use, when communicating with potential investors. I have shared this with a number of people I know and it was really appreciated. We have also found, that working on development of executive summary and the pitch deck actually helped the start-up founders focus their own minds on what their project is about, why it matters and how to make it interesting for people for investment.I am sure I will refer to this book regularly.
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